Instacart is the leader in North American online groceries and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring everyday essentials and fresh groceries to consumers from 20,000+ stores across 5,500+ cities in the U.S. and Canada. Their employer brand team came to us for a new careers website, coupled with a recruiting pitch deck, that could tell Instacart’s amazing story in a compelling way to help them meet their goal of hiring more of the best talent as the business continued to grow.
From a design standpoint, we addressed this project in a couple of ways. First, we immersed ourselves in the recently refreshed employer brand that Instacart’s team created. Full of friendly colors and playful, geometric illustrations, this new look expressed the “neighborly” part of their personality. Secondly, as food is a huge part of the Instacart brand, we took every opportunity to playfully integrate it throughout the site and pitch deck. Food puns also make an appearance in copy throughout the two pieces.
Another focus of the project was ensuring that the resulting website and deck could be easily updated as Instacart’s hiring goals shift and grow. For the website, we teamed up with White Rabbit Group to develop a customized WordPress content management system that’s both intuitive and secure. In addition, we seamlessly integrated the new careers site with the greenhouse.io job board API, so that any new job postings would automatically populate as part of the new website. For the pitch deck, we designed the entire piece in Google Slides and kept all stats as editable text, rather than embedding them into complex charts and graphs, to make it as user-friendly and accessible as possible.
Photo Credit: Arturo Torres, LOLA Creative Agency