The Brief:
Redesign the website.

What Actually Happened:
Turning a strategic rebrand into measurable revenue.

When the packaging audit redefined Clif Family’s physical brand, it exposed a new problem: digital drift. The physical and digital experiences felt like two different companies.

We didn’t just apply a fresh coat of paint to the homepage. We restructured the entire digital storefront — aligning UX, navigation, and visual system with the new strategic foundation. New product and lifestyle photography. Streamlined navigation. A design system that ensured a cohesive look and feel from retail shelf to online storefront.

The goal was to close the gap between what customers felt when they held the product and what they experienced online. The strategy also performed:

Stats: