The Brief:
Design a subscription box to attract a new audience.

What Actually Happened:
A complete brand transformation.

Clif Family came to us with a packaging project that would connect to non-wine buyers. But the Brand Pantry audit surfaced something bigger — the subscription box wasn’t just a new product, it was a clear expression of who Clif Family actually is. Organic, adventurous, fun, and rooted in Napa Valley craft.

We built the visual system from that strategic foundation: the color palette, the iconic farmer bee delivering farm-fresh flavors by bicycle, the Mmmmmmmmm Mangia! tagline — all grounded in what the audit revealed. Sustainable materials and carbon-neutral printing ensured the packaging aligned with their environmental commitments.

The result? Mangia! This food subscription product became the blueprint for Clif Family’s brand redesign — packaging, photography, and digital experience. One diagnostic project unlocked the whole system.

Featured in NY Mag, the Strategist 2024 Subscription Box list as: For the foodie who tries to snack sustainably.