Instacart is the leader in North American online groceries and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring everyday essentials and fresh groceries to consumers from 20,000+ stores across 5,500+ cities in the U.S. and Canada. Their employer brand team came to us for a new careers website. Our task was to tell the story of how and why Instacart is one of the best places to work to help them meet their goal of hiring more of the best talent as Instacart continues to grow.
From a design standpoint, we addressed this project in a couple of ways. First, we immersed ourselves in the recently refreshed employer brand that Instacart’s team created. Full of friendly colors and playful, geometric illustrations, this new look expressed the “neighborly” part of their personality. Secondly, as food is a huge part of the Instacart brand, we took every opportunity to playfully integrate it throughout the site. Food puns also make an appearance in copy throughout the site. “Craving a new job?” is the headline above the listings on each team page.
Another focus of the project was ensuring that the resulting website could be easily maintained as Instacart’s hiring goals shift and grow. To tackle this challenge we teamed up with White Rabbit Group to develop a customized WordPress content management system that’s both intuitive and secure. In addition, we seamlessly integrated the new careers site with the greenhouse.io job board API, so that any new job postings would automatically populate as part of the new website.
Photo Credit: Arturo Torres, LOLA Creative Agency