Cannabis: Becoming a Female-Dominated Industry
Jul 31, 2017
We bring 17+ years of lifestyle experience to the table, and we layer cannabis into our already-established verticals, making us the perfect design and marketing partner for your cannabis brand. Whether you need to align your internal company goals or are looking to expand your existing product line, we’ll be by your side for the entire journey.
We understand the nuances of bringing cannabis brands and products to life, and that its challenges often span multiple channels. We offer a complete solution, with expertise ranging from high-level strategic guidance to pixel-perfect production files.
From experience, we know that packaging can be a particular challenge. We’ve worked with consultants who are up to speed on the latest laws (we know they are a moving target, and we always make sure your brand is compliant), as well as printers who have experience creating child-resistant packaging. And when you’re ready to introduce your brand to the world, we’ll collaborate closely with you and our video production partners to create amazing content.
—Kate Shay, Director of Business & Innovation
As consumers become more sophisticated, they’ll be looking for a language around the use of cannabis—and now is the time to create it.
Working in the lifestyle space for nearly two decades has made us experts in brand experience and storytelling. As the cannabis industry rapidly evolves, it’s obvious that these attributes are driving the purchasing decisions of discriminating consumers. Here are some of our favorite projects that showcase our understanding of messaging, identity, and design systems for discerning audiences, both in and outside of the cannabis space.
A leader in edibles, KIVA Confections worked with Noise 13 to enhance their in-dispensary marketing materials and sales kits. We helped them showcase the quality of their products and keep them front of mind for budtenders.
We developed naming, branding, and a packaging system for Dovana, a sophisticated cannabis-infused caramel, that positions this top-notch product as both luxurious and approachable — as well as compliant.
As cannabis grows into tourism, relating to the surrounding areas and being connected to like-minded businesses will be key. We created a user experience for Paso Robles Wine Country Alliance that integrates local businesses and allows guests to plan a complete visit.
Jul 31, 2017
Apr 20, 2017