Wine Country Botanicals came to Noise 13 to give the brand a makeover before its debut on national television program QVC this fall. We worked collaboratively to bring the core of the Wine Country Botanicals brand to life with their messaging, packaging, website, and photography.

Our goal was to increase readability and consistency, enliven photography with wine country life, and polish the packaging experience and website to convey the feeling of relaxing in wine country. It was all in the details, from adding in a system of icons for the main scent notes in each blend, updating the font and information hierarchy on the labels, and adding much more detail and photography to the new website.

Photos: GammaNine