Tara Jasper is truly a free spirit. After culinary school and world travels, she returned to her roots in Northern California’s Sonoma County with a fire in her belly to craft unique liqueurs. There, she founded Sipsong Spirits, a small-batch distillery imbued with a community focus, a slow-food philosophy, and an intention to live up to its name. Tara’s hope is that when you sip her gin, you will slow down so you can hear your intuition, your inner voice, your “sipsong.”

Tara asked Noise 13 to create a flexible brand system and packaging for Sipsong Spirits, that could grow as she develops new blends of gin. Through close collaboration, we developed a holistic, strong, feminine brand identity inspired by Tara’s fun and vibrant energy.

Our first task was to create a label for Indira Gin. As the name hints at, this gin is created with warm East Indian botanicals. The tasting notes include juniper, angelica root, orange, bay, lavender, pink peppercorn, kaffir lime, coriander, hibiscus and cumin. Like the flavor of Sipsong’s gin, the packaging is unexpected. We drew inspiration from Tara’s approach to business: surrounding herself with a wide circle of collaborators who she holds close and supports in return. We created a unique, rounded shape for the bottle packaging to mirror this human connection, and reflect the unexpected flavors of the gin. The color palette and illustration style were inspired by Indira’s ingredients and a painting that hangs in Tara’s home.

The first bottling of Indira Gin sold out in less than one week! Indira is now available at Whitechapel, the largest gin bar in the United States.