OM has been a legal cannabis company in the Bay Area since 2008. With a long history of harnessing the natural restorative power of plant medicine, they have garnered a cult following over the years, but their visual system didn’t stand up to the quality of their product.
We worked with OM to better communicate their legacy and expertise in creating luxurious infused topicals, edibles and elixirs. With that foundation, we then looked at the packaging system across dozens of products and over different 40 SKUs. The new system hierarchy works seamlessly across a variety of form factors and adds a touch of luxury to the brand, both in design and consistency. It also acts as a foundation for additional products to be added far into the future.
OM is an incredibly personal brand to its founder Maya Elisabeth. In her early days trimming the plant during harvest, she found a deep connection to the spiritual meaning of the Sri Yantra, the sacred geometry that is incorporated into the package. The interlocking triangles that it is made up of represent the cosmos and the human body, which parallels the entheogenic properties of the cannabis plant. Part of what makes the symbol sacred is its complexity: it takes a high level of skill and precision to create the shape. Previously, OM utilized a filled-in gray version of the symbol as a textural background image. In our refresh, we incorporated a line-art version of the symbol so it could be placed more prominently on the packaging in gold.
To balance the complexity of the Sri Yantra, and aid in readability, we kept the rest of the packaging system design minimal and clean. We removed the crown from the logomark in a technical effort to make the brand more legible at small sizes, and to maximize the amount of space it could take up without skewing the information hierarchy of the packaging. In addition, we slightly increased the vibrancy of the color palette to reflect the energy and passion that OM puts into its products. These design decisions were also influenced by the desire to make OM a more gender neutral brand overall.