New year, new trends. From prioritizing food as wellness, to more intimate gatherings, to less fast fashion, here are 13 trends we hope make waves in 2024.
Dava’s Picks: Founder and Chief Creative Officer
- Industry Cross-Pollination: Expand learning beyond your niche and internal team. Innovation thrives when embracing diverse perspectives from connected industries. We did this with In/Visible Talks and will be embracing activations at Noise 13 this year.
- Food as Wellness: Prioritize preventive well-being through nourishing food for mind, body, and soul. I’m looking forward to elevating the trend of using good food as a holistic approach to health. Hint hint, looking for clients in this space.
- Emotional Engagement: More brands need to foster connections by creating experiences that evoke strong emotions. This responds to the global desire for brands to facilitate intense emotional connections, breaking the isolation of the past and forging deeper bonds with people.
- More Plastic Alternatives: More bio-materials and compostable options for packaging, getting plastics out of our fashion and food, and brands simply putting in the work and investment to make the changes.
Caity’s Picks: Creative Project Manager
- Dinner Parties: Eating in over going out, even if it means sitting on floors and makeshift chairs, let’s bring back intimate dinners with friends in our home.
Suzanne’s Picks: Operations Leader
- When it comes to friends and family, more phone calls and less texts. Emojis and memes are fun, but with those people close to us phone conversations create a deeper connection and stronger bond.
- Don’t scrap the scraps with more reusing/recreating and less trashing. Grab those fabric snips and create unique fits; embrace food sustainability by making new recipes with those bits in the fridge.
Elaine’s Picks: Designer
- As a petite person, I’m ready to bid farewell to low-rise jeans and welcome back the trend of high-rise pants with open arms. I’m ready to embrace the elongating magic!
- Given AI’s impact on the design industry, I’m eager to witness a resurgence of more traditional, handcrafted processes.
Xiaoxiao’s Picks: Junior Designer
- Meals as Drinks: Turning traditional solid meals into liquid or drinkable forms, catering to the demand for liquid diets, convenient, and on-the-go nutrition.
- Outdoor Desk: There is a growing trend in flexible work arrangements and creating healthier and happier workspaces. Imagining desks set in outdoor environments such as forests, providing a refreshing and inspiring backdrop for creativity, fostering a balance between emotional well-being and productivity.
Sol’s Picks: Junior Designer
- Bye bye fast fashion! As someone who truly enjoys the thrill of discovering hidden treasures in vintage and thrift stores, I’d love to see more people opting for second-hand purchases instead of always jumping on the latest trends (which never last long) and supporting fast fashion.
- Fun nails, fun hairstyles, fun clothes! With trends changing so quickly these days, it feels like there are no set rules. I’m excited to see the inventive and individualistic styles people will craft on their own.
As always, if you’d like to collaborate with us, we would love to hear from you! Please reach out to email@example.com to connect.