AnyRoad Branding & Strategy

After several months of research, discovery and collaboration, we’re thrilled to show off a new identity for innovative tourism and travel company AnyRoad. Based in San Francisco and Greece, the two founders (and brothers) identified a void in the industry for a service that provided real, authentic adventures and not just run-of-the-mill tours. Armed with a myriad of inspiration, as well as excited and engaged clients, the entire process was both comprehensive and fun. We worked with their team to develop effective strategy and positioning, as well as a spanking new brand. Now equipped with a new logo, color palette and secondary elements, AnyRoad has wasted no time securing great press with a recent article from American Airlines.

Scroll down for the final logo and a peek behind the scenes!

Discovery

Sketches VS Digital

Logo Before VS After