Sysdig, an open source company that provides monitoring and security for data containers, has rapidly evolved from a startup to an established company with a growing suite of enterprise products. With this expansion, they needed an updated brand, a user-friendly website, and a means to effectively communicate highly technical information to B2B clients—from developers and engineers to top-level managers and executives.
Hoping to bring a more approachable feel to the brand, the Sysdig team sought out Noise 13 for our lifestyle expertise. They also appreciated our experience in UX and digital strategy, which enabled us to smoothly collaborate with their development team.
Our objective was to build a brand that’s brainy, but relatable; one that’s polished, but not slick. We focused on the idea that Sysdig’s technology is “at the heart” of both container intelligence and core business challenges such as agility, which brings out their passion and their unique technology.
With a strategy in place, we moved on to building a consistent and effective visual system, including iconography, a full library of patterns, and an illustration library. To ensure their brand colors would not be confused with their product alert colors, we designated a limited, but ownable and expandable, color palette. To create distinctive identifiers for marketing their products, we also developed a system of what we call “iconistrations”—symbols that are more complex than icons and simpler than fully rendered illustrations. For the typography we chose Maax Mono, which is a fun, terminal application–style type that’s still approachable.
All these elements came together for a modern-looking website that incorporates a complex but user-friendly navigation system and a high degree of interactivity. From a broad base of clients including Pixar, Comcast, and Cisco, Sysdig will continue to grow and bring new products to market, so we knew it was important to establish guidelines that will help them update their site and brand in cohesive ways. Ultimately, we delivered a brand identity that is in line with who Sysdig is as a company—and who they want to become.
Sysdig loved our work and the collaborative partnership, and as a result expanded the original scope of the project.
Sysdig’s new website launched in August 2018.
Our objective was to build a brand that’s brainy, but relatable; one that’s polished, but not slick. We focused on the idea that Sysdig’s technology is “at the heart” of both container intelligence and core business challenges such as agility, which brings out their human passion and their unique technology.