Living Greens

Building a Healthy Brand for a Swiftly Growing Juice Company

Our Opportunity


Living Greens needed to respond to rapidly growing demand for their products—delicious cold-pressed, organic juices. We were tasked with developing a unique and clever strategy to represent them in a way that sets their brand apart, allows them room to grow, and reflects the owners’ passion for sustainability and healthy living. We quickly identified with these core values, and they guided our strategy throughout the entire project.


Our Approach


Drawing inspiration from farmers’ markets, our first task was to develop a fresh identity that communicates that Living Greens is knowledgeable, professional, and established within the industry. We designed a new logo that highlights both the juice and the produce, as well as complementary icons and typography to create a cohesive brand system.


With an eye-catching and effective logo in place, we expanded the brand identity to marketing materials, merchandise, and updated bottle graphics. We utilized a new photography style and color palette to create collateral pieces that feel unique yet cohesive. Keeping budget in mind, we came up with creative solutions such as multi-use patches and double-duty promotional coupons/bookmarks.


For the opening of their first storefront, Living Greens needed signage and general guidance on merchandising and displays. We provided effective, flexible pieces to function within their limited space, as well as playful window decals that communicate their hours and offerings.


Concurrently, we developed an e-commerce website that uses a sophisticated and user-friendly interface. Living Greens’ transactions and tracking are now far more efficient, which better enables them to grow their business.

Noise 13’s design expertise helped our brand grow and gave us a cohesive look and feel. We love our new website, and the backend has made life so much easier!

–Michelle Hall Janeway, Living Greens

The Outcome


Because we worked closely with Living Greens to get a solid understanding of their values, customers, and goals, we were able to create a strategy and design components that are uniquely effective for them. We’re excited to watch them grow!

Living Greens’ juices taste amazing, so this was a truly delicious assignment. As customers and collaborators, it was our pleasure to work with a company whose product we believe in, elevating their brand and helping introduce their premium offerings to a wider market.


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1616 16th Street
Suite #370
San Francisco, CA 94103
(415) 957-1313

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