Podcast: The Key to an Empathic Brand
How do you use your assumptions, experiences, and messaging to create a brand that truly connects with and speaks to people?
Our very own Dava Guthmiller, founder and Noise 13 Chief Creative Officer, chats with branding evangelist and values driven speaker, author and strategist, Maria Ross. Together they uncover what it takes to be a truly empathic brand and connect with customers on new and deeper levels.
- Emotion matters to brand. There are emotions in the act of creativity for the creator and in the act of consumption from the consumer.
- An empathetic brand comes down to the people – not just what you’re putting out, but how are you creating interaction and conversation.
- Listen and connect with those outside of your standard sphere, you never know what you will learn.
Listen wherever you tune in to your favorite podcasts and learn more about Maria here.