Segment: Synapse 2017 Conference Design
Segment, an API company that helps their customers capture and streamline data, enlisted Noise 13 to help them design a cohesive experience for their 2017 Synapse Conference. A whirlwind five week project, they came to us with a compressed timeline and few specific requirements, with just a color palette and pattern as inspiration. Working closely with Segment, we helped them determine their deliverable needs, and quickly got to work creating 50+ pieces of signage — from wayfinding to food and drink menus to a full-wall custom illustration of San Francisco. We also sourced furniture, linens, pillows, and other decorative elements to help the spaces feel inviting and on-brand, and managed production of all printed material from beginning to end. An exercise in attention to detail, we partnered with Segment during the entire fast-paced journey to ensure every need was met — all the way to the day of the conference itself, where we helped run registration and create badge labels for unexpected guests! We’re thrilled with how every element came together to create a seamless experience, and look forward to what’s ahead for this innovative company.
(Photography credit: Joe Kohen)