Factoring In Color

Inspired by our individual visits to the Color Factory and some exciting daily conversations about color in our creative processes, we asked each other some questions. Here is a sneak peek:

1. How do you use color to enhance your work/living space? 

  • I like to incorporate accents of color in patterns in my living space. For the most part, a lot of my furniture is neutral colors. When I add pops of color here and there it isn’t overwhelming, and still feels balanced but playful. (Mimi, Designer)
  • It’s all about accents. From what I wear, to my house, to the office. Most things I surround myself with are pretty neutral; my wardrobe is 95% black, white, gray, and denim. But a splash of color is a good way to bring in some life or excitement to anything. Accent pillows, artwork, or a colorful rug are all great elements for home and are also the easiest to change. I also love a single painted wall to accent a room (disclaimer: all my accent walls are shades of gray or blue-gray). But still, you get the idea—a dash of color goes a long way. (Dava, Founder & CCO)

2. What are your favorite colors to encounter in nature? 

  • I tend to like the unexpected ones. That single bright flower, the fluorescent fish or bright green moss, or even that one leaf that turns red before the others. Reading my previous answer about accent colors, I guess this is the same—nature’s accent colors get my attention. (Dava, Founder & CCO)
  • Whenever the landscape suddenly changes to be flushed with green it always takes my breath away. There’s a spot on 280 South down the peninsula that never ceases to amaze me; it’s extra special on days when you come around the bend and see the white clouds of fog creeping over the top of the dark green forested hills. (Elena, Project Management Intern)

3. How does color influence your experience of food?

  • Eating is such a full-sensory experience, and the visuals are a HUGE part of it. Over time our brains have assigned certain colors with specific flavors, and we want to make sure those expectations are aligned before tasting something. If they aren’t, and the food in front of me that is usually a lovely shade of purple is now yellow, no thanks! I mean, it’s basically the premise of Green Eggs and Ham, amiright? Although Sam-I-Am did eventually try the green food, so perhaps we should all learn a thing from him and be a little more adventurous now and then. Perhaps not. (Kate, Director of Business & Innovation)
  • Color is huge part of the dining experience. I cook at home a lot and I totally notice when I forget to add a dash of fresh herbs or a bright veg on a dish. Food can get bland looking very quickly. Even the most basic dish—say, mac and cheese—can feel special with a sprinkle of chives or chili flakes. The more colors on your plate, usually the healthier it is. And have you ever noticed how eating a dish of seasonal foods ties into the colors of fashion in that same season? Brighter colors in summer and deeper colors in fall, food colors help tell the story of dining. (Dava, Founder & CCO)

4. If you had to eliminate one color in our world, which one would it be? 

  • Purple. I’ve never been a fan, and it’s the color I think of least when I form color palettes. Maybe one day I’ll turn around, but for now I would sleep just fine not having purple in the world. (Mimi, Designer)
  • Ok, usually it’s combining colors in inappropriate ways that’s the culprit of color crime, not individual colors themselves. That being said, I could probably let go of that greenish-brown puke color that, when alone, really just makes you think of, well, puke. (Kate, Director of Business & Innovation)
  • As Mimi, I would cancel purple. Yet a deep, rich color, it always has made me a bit uncomfortable. Now that I’m writing this, I picture beautiful purple things and already regret that choice … can I get purple back? Colors can be hated or loved depending on context and mood. (Claire, Director of Business Development)

5. What’s your process for incorporating color into your work?

  • It depends on the project, but generally I refer to the overall strategy, and develop a color palette based on the concept I want to explore as well as the competitive landscape. I think about what colors are overused by others in the same field, and what would feel unexpected. Color is an important way to communicate mood, so thinking about how I want others to feel when they look at a project is another thing I consider when choosing colors. (Tara, Senior Designer)

6. Did any of the Color Factory experiences have a strong impact on you? Why?

  • Lurching through the ball pit was a fun bit of nostalgia. The balls were heavier than I remember, so kneeling in the pit felt a little overwhelming, as though I were going to be suffocated under the weight of them. But in a fun way! I also enjoyed the scratch n’ sniff wallpaper at the beginning. It was about as close to the lickable wallpaper in Willy Wonka’s chocolate factory that I think I’ll ever get. (Tara, Senior Designer)
  • I have to say the yellow ball room was my favorite. It reminded me of being a kid, letting loose a little and not being so f-ing serious. I had a big smile in those pics, I do need to find a little more fun in my day-to-day. (Dava, Founder & CCO)

7. What color is your heart?

  • Hmmmmm, I think it’s a real deep, autumn-y sort of reddish-orange. Filled to the brim with feelings and almost electric in its sense of change and life, but certainly not overly bright and friendly. You need to get to know my heart before it lets you in. (Kate, Director of Business & Innovation)
  • Blue + Green = Bleen — the color you see in a wave. (Claire, Director of Business Development)

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