3 Emerging Trends Carrying the Hospitality Industry Forward in 2017

Impactful innovation in an industry like hospitality goes a long way when integrated properly. While hotels and resorts might have been slow to evolve over the years, they have made up for it in strides recently as this sector has quickly been able to adapt and integrate new trends into their offerings.

With new hospitality services like AirBNB, HomeAway and Jetsetter continuing to disrupt the industry, growth towards individual customization and bespoke travel experiences have started to emerge as their own trends helping to drive the industry forward. Well-known hoteliers like Hilton and Marriott have begun exploring the idea of creating unique and meaningful travel experiences by launching sub-brands specifically tailored to respond to the needs of an evolving customer base. Historically, customization and exemplary service were something reserved only for high-end, concierge travel. It is now much more accessible to the everyday jet setter as brands continue to observe marketplace trends and grow.

While there are many big trends noticeable in the hospitality industry, here are a few we’re seeing as the biggest game-changers of 2017.

Eco Tourism

As the world continues to grow aware of global warming and other environmental hot-topics, hotels should be educating their visitors on the virtues of sustainability. Commonly known as eco-tourism, the concept is based around recreational and educational travel in eco-sensitive areas that helps promote and protect the harmony of the local environment. An added benefit is that eco-tourism also helps stimulate local economies. In economically depressed parts of the world, it offers employment to locals and gives them the job skills they need to provide for their families.

Eco-tourism also opens up opportunities for small investors and puts focus on protecting biological resources. This is usually accomplished by a joint effort between the local communities and the hotels. Cooperation between the two enables production and refinement of renewable energy sources while reducing local pollution and lowering the carbon footprint. Green energy reduces pollution and carbon emissions. It is also more affordable, and when used in the hotel industry, it will help minimize costs and improve profitability.

  • Hotels With A Heart: Why Bouteco Will Be The Only Way To Travel Soon – Link
  • Travel Sustainably and Support Eco-tourism – Link
  • Travelling Green: The World’s Top Eco-Friendly Hotels – Link

Fitness & Wellness Incorporated into Experience

Studies have shown that the young people who travel tend to choose hotels that offer well equipped gyms and workout centers—they do not want their vacation to get in the way of their healthy lifestyle. As such, hotels have begun investing in state of the art gym equipment as well as personal trainers to help the guests keep fit while on vacation.

As a way of encouraging an active lifestyle for their guests, more and more hotels are now offering yoga classes as well as placing fitness related materials in individual guest rooms. These materials are designed to encourage the guests to step out of the rooms and explore areas of interest in the neighborhood.

Young people also seek out healthier food choices when on vacation. Hotels have begun catering to this need by offering better quality food and drinks from organic, sustainable farms. This showcases the hotels dedication to health and wellness as well as enhances the visitor experience.

  • 8 of the best wellness travel trends: How hotels and guests are meeting halfway – Link
  • As fitness and wellness become top priority for travelers, hotels embracing new trends – Link
  • Canyon Ranch CEO committed to the future – Link


VR, or Virtual Reality, is the use of computer technology to create a simulated environment in which the user can experience a locale or place without actually having to travel there. Users are fully immersed and are able to interact with 3D worlds. Some experts are predicting it will revolutionize and transform the hospitality industry. Hotels are now experimenting with a technology called “VR Postcards” which allows their guests to explore amazing locals like never before. The VR technology allows guests to take a virtual tour of the areas they might be interested in visiting.

Travel agencies are also taking advantage of VR and using it when creating an itinerary with their clients.  It allows their clients to virtually visit areas of interest and has been shown to help increase sales. Having the sensation of virtually being in an area is much more persuasive than looking at a color brochure of the same area. Hotel guests may get disappointed when they check into their rooms upon realizing that they do not meet their expectations. Virtual reality takes them on a walk-through before they make their booking, so they can then intelligently choose a room that meets their expectations which will ensure a comfortable and enjoyable stay. Some individuals may not be able to travel because of reasons such as disability, advanced age, or poor health. Virtual reality can help these people see a local attraction they might not otherwise be able to see. It affords the experience of the locale without the hassle or aggravation that would inhibit their visit.

The hospitality industry is currently undergoing major changes. In 2017, it’s all about the environment, health and technology. As the baby boomer generation gets older (and starts to travel less due to age and health restrictions), the youth and young adults of today are seeking a hotel experience that is more in line with their personal beliefs and lifestyles. Hotels that take advantage of these trends will continue to see massive growth and popularity.

  • How Virtual Reality Will Revolutionize the Hospitality Industry – Link
  • Emerging Technology in Travel – Link
  • How Virtual Reality Is About to Transform the Travel Industry – Link



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