Scope AR: Brand Identity and Website

Aug 8, 2016 | By: Noise 13 | #clientlove, Brand Experience, Design, Process

When you hear augmented reality, what comes to mind? If you’re grasping to compare it to virtual reality don’t worry, you aren’t alone. Augmented reality is the integration of digital information with the user’s environment in real time, while virtual reality creates 100% computer-generated environments that real people can interact in. With virtual reality competing for mindshare, it can be difficult for consumers to determine which technology is right for them. Scope AR came to Noise 13 to develop a brand that would stand out amongst the competition and communicate the value of augmented reality for people unfamiliar with the technology.

Our goal was to communicate the dependability of Scope AR’s technology while preserving an air of friendliness that is often overlooked in the industry. When developing their brand positioning, messaging, identity, and website, we utilized a warm color palette with soft lines and comprehensive language to signal approachability. This project was all about balancing personal instruction with remote technology.

Augmented reality has the power to shape our future for the better. We can’t wait to see what Scope AR does with their new positioning and identity!