Bracoo: Photography Art Direction & Website
Bracoo designs comfortable, functional preventative care support for people leading active lives. Highly reviewed on Amazon, it was time for Bracoo to launch a website of their own. We began our research to discover the best way to differentiate Bracoo from the competition and also make their products look glamorous.
First off, we wanted Bracoo’s website to feel more welcoming than those of its competitors – most of which have a severe, performance-driven appearance. For the glamour aspect, we partnered with Gamma Nine Photography who shot breathtaking images of Bracoo’s products being used in a multitude of ways.
Next up was making sure the website was clear and user-friendly. We designed custom icons and implemented an interactive filtration system that guides customers to the right product for their specific needs. Bracoo’s products are for everyone, and they have a strong customer-based philosophy that we wanted to highlight through their brand positioning.
The finished website is both pleasing to the eye and easy to navigate, providing a customer experience that echoes Bracoo’s brand ideology.