One Lucky Fish

“The details are not the details. They make the design.”

—Charles Eames

I’ve always loved this quote. Even in the extremely design-savvy time we live in, one of the biggest challenges for designers is communicating just how big of a difference a seemingly simple detail can make. I came across the Lucky Fish Project this morning and aside from being inspired, was reminded of how good design can be the tipping point between success and failure.

So how exactly does a humble, metal fish without any moving parts help reduce anemia in a Cambodian village? Watch the short video above. I promise it’s worth it.


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