Tres Agaves Restaurant needed an updated brand to remove the “agaves” from the name and separate it from the sister tequila brand. This new branding also needed to reflect the richness of the interior spaces, the flavors of the food and collection of tequilas.The Tres identity is inspired by burnt wood, leather stamping, and slightly off-perfect interior spaces. The colors were pulled from the metal of the interior highlights and the dusty blue of the agave plant. We also worked with photographer Marc Fiorito of GammaNine to capture the experience of dining at Tres with rich photography. From the identity, email marketing, website and signage, Tres has seen a full brand update. Noise 13 also received a nice tequila education in the process.