Noise 13

PERSONALITY HOTELS

San Francisco, CA

OBJECTIVE:

San Francisco-based Personality Hotels is home to some of the city’s first and finest boutique hotels. Having grown over many decades, the company’s old identity and collateral lacked cohesiveness and didn’t properly represent their family of hotels.

SOLUTION:

We started our work with Personality Hotels by evaluating their current brand and coming up with a detailed strategy for their company. Since they were undergoing major overhauls in three of their hotels, it was the perfect time to give their brand a facelift. A redesigned corporate logo, new messaging, print collateral, and graphic standards better aligned them with their target markets and unified the family of hotels. We also developed identity and in-room materials for the individual hotels.