CASE STUDIES
THE PAD STUDIOS
San Francisco
THE OBJECTIVE:
The Pad Studios is comprised of The Lily Pad and The Yoga Pad, a yoga and pilates studios for men and women in the Marina District of San Francisco. To promote the opening of their first business, they needed full branding and collateral.
THE SOLUTION:
Inspiration was taken from the studio's boutique-style space—a combination of victorian and minimalist design elements. The studio's philosophy of health and wellness was also considered, resulting in a balanced, simplified representation of a lily pad. The three-part brand is defined with color and spacial juxtaposition, reflected on printed collateral and interactive web design.