Noise 13

JETT VODKA

San Francisco

THE OBJECTIVE:

Jett is a premium vodka infused with caffeine, guarana, and ginseng. As one of the first purveyors to target the masculine, jet-set consumer, it was clear that Jett needed a brand identity that would convey superiority within a saturated marketplace.

THE SOLUTION:

With an angular and minimalist palette, Jett embodies the fast-paced, sleek and sexy nightclub scene. Premium printing and tactile elements accentuate these characteristics, resulting in a product of distinction.