Lately, I’ve been thinking a lot about pattern. Whether on sweaters or sewer grates, I’m finding it everywhere I look. Where I’ve been noticing it more and more frequently, however, is in packaging.

Matthew Latkiewicz Wine Label Wheel from Sloshed.com

When creating a wine label, a designer’s first hurdle is the government: a label needs to include the producer, where the wine is from, what kind of wine it is (what grapes? a blend? sparkling?), the amount of alcohol in the wine, and that lovely little warning from the Surgeon General. The next hurdle is a little less straightforward: dealing with the fact that most people are buying wine based upon label alone, because they don’t know the fascinating story about who made the wine and how it should taste…