Noise 13

BEAUTY COMPANY + SALON

San Francisco

THE OBJECTIVE:

Based in San Francisco, Beauty Company is a quaint hair and face product retailer and right next door is Salon, the hip neighborhood hair parlor. As sister companies and neighbors, we had to consider dual branding that would equally portray the attitude of each company.

THE SOLUTION:

Salon's identity, with a bold color and a clean logotype, reflects the company's no-nonsense attitude and minimalist interior. In contrast, Beauty Company's identity becomes softer with feminine colors and classic type. Overall the branding is as straightforward and honest as the services and product within the stores.