Noise 13

ALEXIS

San Francisco

THE OBJECTIVE:

Alexis, a San Francisco-based clothing boutique, was in need of an identity system to match their retail space on Union Street. Showcasing clothing for women and young girls, ages ranging from 10 to 45 years old, meant that Alexis' brand needed to appeal to a wide audience.

THE SOLUTION:

A hand drawn script logo created a unique, whimsical feel. Inspired by the bright teal and rich brown of the interior space, the branding was extended to interior and exterior signage, retail bags, and print collateral.